The longest-lived municipality in the country, famous for its waters, offers to develop a plan to revitalize rural tourism.
It is famous for its waters, the fruit of its six springs with medicinal properties that cross the Lanjarón fault, halfway between Sierra Nevada and La Alpujarra. Right there, in that corner of Granada more than privileged, the homonymous town is located. The same that the World Health Organization (WHO) has recognized as one of the places with the longest-lived inhabitants on the planet.
Now, Lanjarón wants to achieve another milestone: to become the first pilot town chosen to reactivate rural tourism in Spain so badly hit by the coronavirus crisis. It is one of the main efforts of its mayor, Eric Escobedo, who after contacting the businessmen and main hoteliers of the town has set to work to develop a plan that relaunches the tourist activity of the place and that can be applied in the rural setting across the country.
The City Council puts all its hopes in phase 3, when free movements between provinces are allowed, thus promoting the long-awaited arrival of tourists. He is also clear that it is necessary to rethink the summer and be aware that foreigners will not be in the majority, so he plans to focus on attracting national tourism. According to the mayor, being one of the municipalities in the region least affected by the coronavirus “is very positive.”
For this reason, it is already working on the elaboration of a security protocol that sets the guidelines for protection and hygiene, while it will fight to obtain a Covid Free certificate, issued by the Ministry of Health. The mayor’s objective is to rely on the measures proposed by the Board to encourage the promotion of the Andalusia brand, among others.
For its part, the Department of Tourism and Culture will promote the installation of both physical and virtual tourist offices to let tourists know everything the town has to offer, from medicinal treatments to the prolific nature of the area or the ruins of the Lanjarón Castle, a medieval fortress known as Castillo de los Moros and located about 400 meters from the town center.